Rooted & Rising: The Growth of Black Businesses in Rural North Carolina

In the heart of North Carolina’s countryside, a quiet revolution is underway. Black-owned businesses are not only growing—they’re thriving in rural counties like Montgomery, Moore, Stanly, Richmond, and Randolph. These communities, often overlooked in the broader conversation about economic development, are seeing a wave of innovation, entrepreneurship, and community-driven enterprise led by Black business owners determined to create their own opportunities.

A New Generation of Entrepreneurs

What was once seen as a challenge—launching a business in a rural area—is now becoming a unique advantage. With rising urban costs, overcrowded markets, and a renewed focus on local economies, rural entrepreneurs are reclaiming their hometowns as places of possibility. Black business owners are starting everything from beauty supply stores and restaurants to farms, consulting agencies, construction firms, tech start-ups, and wellness brands. They’re bringing culture, convenience, and creativity to places that need it most.

Community Roots, Big Impact

Rural Black businesses are deeply tied to the communities they serve. Many entrepreneurs grew up in these counties and are returning with a vision: to build generational wealth, fill service gaps, and serve as role models for future leaders. From organizing pop-up markets to hosting financial literacy workshops and collaborating with churches and schools, these businesses are more than economic engines—they're pillars of community empowerment.

Support Systems on the Rise

The momentum is being met with increased support. Organizations like the Sandhills Cooperation Association are investing in tours, networking events, and visibility for Black businesses. Grants, mentorship programs, and partnerships are slowly but surely making their way to rural entrepreneurs who historically have had limited access to capital and resources.

Why This Matters Now

In a post-pandemic world where remote work, digital storefronts, and social media have leveled the playing field, rural Black businesses have an opportunity to shine like never before. Their stories are rooted in resilience and their futures are fueled by bold vision. This movement isn’t just about business—it’s about rewriting the narrative of what’s possible in rural North Carolina.